One crown,
one look
The Romzy Games brand is consolidated from the SlotoMatch collateral: the gold crown, the amethyst gem, royal purple, chunky gold-and-pearl type and the pirate crew.
Masterbrand and flagship
Romzy Games is the corporate masterbrand. SlotoMatch is the flagship property and keeps its own logo. Characters and bonus games are sub-brands of SlotoMatch.
Endorsement line for SlotoMatch materials: "A Romzy Games original."
Lockups
The Romzy mark borrows the crown, gem and gold frame from the SlotoMatch icon so the two always read as family.
- Keep clear space equal to the gem's height around the mark.
- Use on Royal Night, Royal Purple or Pearl only.
- Minimum size: mark 24px, wordmark 96px wide.
- Don't recolour the crown or swap gold for yellow.
- Don't place on busy photography without a purple panel.
- Don't redraw or re-letter the SlotoMatch logo.
Royal purple and crown gold
Purple and gold carry the brand; pearl is for type. Tile colours are accents, sampled from the board.
Typical proportion across a page.
Chunky display, friendly text
Headlines, buttons, prices and verbs. Gold face with purple outline, or pearl face with purple outline, as in the SlotoMatch logo.
Spin, match and solve your way through vibrant puzzle boards.
Body copy, UI labels and long reading. Rounded terminals echo the tile shapes. Use 400 for text, 800–900 for labels.
Pieces from the board
Interface elements are lifted straight from the game UI.
The crew, on model
- Otto · The Captain's First Mate
A big-hearted blue otter who never met a combo he didn't cheer for. The face of the crew.
- Red · The Trophy Hunter
A swashbuckling fox with a gold cup and a plan for every board. Lives for the BIG WIN.
- Poli · The Navigator
A chatty green parrot holding the treasure map. Rebuilds the ship one level at a time.
- Captain Hook · Host of Captain's Hook
A gold-toothed shark who runs the claw-grab bonus game. Grinning, never biting.
Always use approved renders. Never change a character's colours, species or costume, and keep them friendly: no weapons pointed at the viewer.
How we sound
Playful, upbeat and generous. Everything about play, nothing about gambling.
Say
- Short, punchy, exclamatory: Spin! Match! Solve!
- Talk about play and progress: levels, combos, rewards, the crew
- Warm and inclusive; written for everyone
- Say "free-to-play puzzle game"
Avoid
- Gambling language: bet, wager, jackpot payout, cash out
- Implying real-money winnings or prizes
- Sarcasm or mean humour at the player's expense
- Calling SlotoMatch a casino or slot machine
- Spin, match & solve!
- More than just tile matching.
- A Romzy Games original.
Download kit
Current approved files. Vector masters for SlotoMatch to follow from the art team.
